SnapBack - Feedback through Snapchat

Take a global brand like McDonalds and utilize a growing social media to better the consumer experience. SnapBack is simple. Add McDonalds on snapchat and send them your feedback. This is a one way communication with the brand and is unlike Facebook or Twitter where negative feedback is public for everyone to see. This also allows a channel to promote branded content through Snapchat's My Story. 

In-store Promotion

Snapchat Promotions