Social-first video

Edits made to grab attention and keep it

RXR

Agency: WSPR Creative

Vertical campaign created to highlight RXR’s properties and support leasing initiatives. Edited for social platforms, the content blends lifestyle, architecture, and storytelling — designed to showcase each space’s energy and drive engagement with prospective tenants.

A social campaign showcasing how Starrett-Lehigh brings work, play, food, and community together under one roof — highlighting the building’s creative energy and everyday rhythm through dynamic, people-driven content.

AWE-Tuning

Agency: WSPR Creative

A series of vertical edits created for product launches to generate hype across the AWE Tuning social accounts. These short, dynamic videos highlight performance, sound, and craftsmanship in a way that connects with car enthusiasts in-feed.

Brand awareness edits to highlight how AWE differentiates itself from the competition. Designed for TOF & re-targeting paid marketing.

sophos

Edited, animated, and designed entirely by me. A fast-paced social campaign showcasing Sophos’ Managed Detection and Response (MDR) technology. Built to make cybersecurity feel powerful, modern, and easy to grasp in seconds.

Brightn

Top-of-funnel ad campaigns developed for Brightn’s paid marketing across social channels. I led creative strategy, scripting, and editing. Building scroll-stopping, emotionally resonant videos that introduced the brand to new audiences in an authentic, stigma-free way.

Each campaign involved split-testing multiple creative variants to refine hooks, visuals, and messaging. The result: high-performing ad concepts that balanced empathy and performance, turning awareness into engagement and installs.

WSPR Real Estate AI

Concept I developed and executed at WSPR Creative, focused on leveraging AI to create high-quality real estate content at scale. Editing videos that helped agents and developers showcase properties faster, with cinematic polish and consistent brand storytelling.

Music Artists

A collection of videos I concepted, shot, and edited for music artists. Crafted to boost engagement across social platforms. Each piece blends storytelling, energy, and authenticity to help artists share their sound and personality in a way that stops the scroll.