Hi, I’m Tyce.
I'm an Emmy-winning director and marketer from the cornfields of Iowa. I graduated from the Savannah College of Art and Design in 2016 with a BFA in Advertising. After graduation, I moved to NYC to start my career as an art director & video producer.
In 2017 I co-founded WSPR Creative, a full-service video production company where I led creative direction and production for brands like AWE Tuning, Sophos, Lenovo, Wyndham, W Hotels, RXR, and Rolls-Royce. From concept to post-production, I ran everything from small shoots to full productions, always with a "figure it out and make it great" mentality.
Today, I lead marketing at Brightn, a mental wellness start-up. I run paid media across Meta and Google, direct and produce the video and social content, build creative strategy, and handle go-to-market messaging and B2B partnerships.
I also recently led organic and paid marketing for Stack Wellness Cafe, running five-figure monthly ad budgets and building campaigns that grew app and online ordering 2.5x. My work sits at the intersection of storytelling, performance, and purpose. Making sure ideas don't just look good, but actually work.
In my free time, you can find me playing fetch at the dog park, DJing in NYC or in the studio making beats.
Some fast facts:
I have a beautiful German Shepard named Mira
Tea is the way to my heart
My favorite food could kill me at any time
My favorite film is Whiplash
I know Pi to 38 digits
I've driven coast to coast
You will never find me without a pair of cool socks on
Want to collaborate? Shoot me an email
Awards & Accolades
2021
New Jersey Horror Con and Film Festival - 2021 - Official Selection
2020
Hollywood Blood Horror Festival – 2020 – Official Selection
Winner IndieX Film Fest – 2020 – Semi-Finalist
Independent Short Awards – 2020 – Best Horror Short
2018
Music Video of the Year - IPMA Nomination
2017
EMMY® - Outstanding Director Short Form
2016
Gold ADDY
EMMY® - Commercial
Featured on Adweek, F-Stoppers, Peta-Pixel, Applied Arts Magazine
2015
Best of Show ADDY
Gold ADDY
Cannes Shortlist