My business advice: be a cockroach

If I had to give any business advice, it’d be this: be a cockroach.

The power of a cockroach is that they are notoriously hard to kill. Cockroaches are small, flexible, and resistant. They can fit in impossibly tight spaces, and they are highly adaptable.

When the pandemic started almost a year ago, I was anxious about my business's future. Being in the video production industry, the pandemic changed our day-to-day operations.

We struggled, but my business didn’t fail. And it’s all because of the cockroach strategy.

What would it look like if your business was invincible? How can your business operate with the least overhead possible? How small can your business be? How flexible can your business be? How can you adapt and evolve your business to survive the changing landscape?

In business, you’ll get swatted and stepped on. The key is to be like a cockroach; small, flexible, and able to adapt quickly.

The pandemic stomped on my business. But it’ll take much more than that to kill us.

Make it a great day or not; the choice is yours.

T